Blog Posts

How Email Verification Differs From Validation

Email Verification Vs. Validation: The Differences You Need To Know There’s a lot of “noise” out there about the importance of building email lists for marketing purposes. Sales teams clamor to find new ways to encourage site visitors to provide their email address in exchange for registration privileges, freebies or information. There are also plenty of places for site owners and salespeople to buy sales lead information such as emails, mailing addresses and phone numbers. …

December 04, 2017
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Getting and Cleaning Data: 5 Ways to Inform Marketing

Any successful business knows that data is king. The more data you have, the better marketing decisions you make and the more success a business can have. The importance of data cannot be understated. That being said, for those of us just diving into data, it’s easy to drown. How do you gather data? And how do you know the data is valuable? Getting and cleaning data are the two most critical parts of your …

November 15, 2017
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10 Holiday Email Campaigns Tips

With Halloween in our rear view, the holiday season, and all the marketing opportunities within it, is our main focus. Admittedly, I’m a total holiday lover. Once the clock turns to midnight on October 31st , I decorate my house, start blasting carols and dress exclusively in ugly sweaters. Even those of us that aren’t holiday crazy, this time of year opens up unique opportunities in email marketing. You can connect with users and capitalize …

November 07, 2017
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Anti-Phishing and Email Protection

There’s a big learning curve in adjusting to the digital age. From managing the influx of data to flowing with the constant trend changes and new channels for ad distribution, it’s a lot to handle. And while many aspects of digital media are mastered, one thing that has failed to keep up is email protections. Considering the broad scope of email related threats, and the high cost related to those threats, it’s surprising there hasn’t …

October 30, 2017
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5 Quick Ways to Grow Your Email Marketing List

Growing your email list has the potential for great rewards, from a bigger customer base to stronger revenue. There are many ways to expand your list, but some tactics can be time intensive to implement. Don’t learn the hard way which ideas are time wasters and which are worth it. Instead, find success with these five methods to grow your email list. When it comes to payoff for time spent, these techniques will add subscribers without …

October 23, 2017
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5 Ways to Optimize Email Titles

Any email marketer knows that the first priority is to get your message in to the user’s inbox by maintaining a high email reputation, and the second priority is getting users to open those emails. In our last post, we covered how to boost email reputation to get messages into the inbox. Today, we want to help you get users clicking and opening up those emails. To get the user to open an email, you …

October 16, 2017
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Boosting Email Reputation: A Guide

To make an impact with your user, you have to make it into their inbox. Not their spam folder or their separated bulk email folder, their inbox. You can imagine that this isn’t something an email just stumbles into. The success of any campaign is reliant upon a domain’s email reputation. A poor reputation will doom you to the spam folder, but a good reputation along with a well-planned, creative campaign? Now that’s what email …

October 09, 2017
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Webpages, SEO and Protecting Your Assets

If you’ve started a business or tried to launch a blog in the last decade, you’ve heard one acronym over and over, SEO. Search engine optimization has become equivalent with success in today’s business world. The main way potential clients find your site is through search engines. Having a high-ranking position on the search engine result page, or SERP, can be the deciding factor in the future of your company. A study by Advanced Web …

October 02, 2017
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8 Twitter Marketing Tips to Get Retweets

Social media is a driving force in marketing. Twitter is one of the top platforms for marketers. Not only does Twitter allow you to connect with your users directly, it also offers an easy way to share content, promote products, and interact with other businesses within your space. As helpful as Twitter is, the success of a campaign relies on content receiving retweets and sparking a conversation amongst followers. Knowing how to bring in retweets …

September 25, 2017
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Boost Email Deliverability

Having the best email delivery is something every marketing company strives for, but just how do you go about getting it? Unfortunately, there are a lot of factors that go into play with landing perfect deliverability. Some of the key deliverability factors are your hard bounce rate, your sending frequency, and how many spam complaints you get. Hard Bounces The least painful way of reducing your hard bounce rate is by having a validation solution …

September 18, 2017
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