Blog Posts

Sorry…I may have gotten carried away with the subject line, but you clicked on it for a reason.  As mailers, our world revolves around deliverability – it’s our high, our peak.  It affects our sleep, our peace of mind, our relationships and our bottom line.  I won’t even bother prioritizing the list above.  It’s all vital to our lives and sense of well being.  And let’s be real…the adrenaline rush we get from watching revenue …

Every marketer fears making their company come off as annoying. People knowing your name doesn’t do you much good if that name is only associated with an eye roll. This can be an especially delicate balance for email marketers. Unlike call centers, email marketers don’t have a specific Do Not Email list. Though the Direct Marketing Association has created an Email Preference Service where users can opt out of solicited contact via email, few consumers …

You painstakingly layout your email campaigns and marketing plans. You carefully select each article and image and place them just so, making sure the reader will be enthralled with it. But are you missing an opportunity to make an impact? The signature of your email is an often underutilized section of email, with big selling possibilities. Here are some dos and don’ts of email signature best practices to help you make the most of every …

Why should white papers be part of your marketing and sales strategies? Remember those successful outbound marketing campaigns such as Marlboro’s cowboy or De Beer’s famous slogan “A Diamond is Forever”? Well just as with technology, literature, politics and pretty much everything created by human beings, business techniques are changing rapidly. Sure, outbound marketing still plays a key role in most companies, however, it is inbound marketing that is gaining the attention of most marketers …

There you are, selling a legitimate product or service – a quite impressive offer, actually – and that guy in Topeka just marked your email as spam, which is the ISP’s way of letting email users file a formal complaint. But wait, you’re not selling Canadian prescription drugs wrapped in fake Rolexes imported into the U.S. by Russian brides acting on behalf of South African barristers who represent Nigerian princes. It’s not spam. So, how …

Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …

It’s easy to believe that you can treat all users the same, with blanket campaigns sent to your whole list, but this could be a detrimental mistake. Though no one expects you to hand craft each individual email to each person on your email list, segmenting out certain groups can help ensure that your sender reputation is at tip top shape. One of the most important groups you can segment out is something we call …

When you think of a newsletter, words like “boring” and “flat” might come to mind, but if used effectively, a newsletter can be an exciting and diverse piece of marketing to increase user engagement and reach your consumers on a personal level. A study done by Forrester’s indicates that one in five US consumers read every email in their inbox before deleting them. In the world of Instagram, Twitter, Facebook, Pinterest and so much more, …

As an email marketer you collect email addresses on a regular basis, but what is a valid email address? I’m not just talking about doing a syntax check to make sure the email address is formatted correctly, but a way to actually identify that the email account is real. A valid email address is a deliverable email account. One that truly exists and does not hard bounce. So again, what is a valid email address? …

Are you ready to take your social media marketing to the next level? Are you on Instagram, or are you not? If you think the Instagram community is just for millennial’s to post selfies with filters applied you are missing out on a huge business opportunity. So we put together a list of Instagram marketing tips to help you get unstuck. An image is worth a thousand words, and seeing something that is eye catching …