Blog Posts

Social media have been designed as the means of communication between friends and families, but marketers quickly realized their potential and started using Facebook and other platforms as the way to promote businesses. It’s not a surprise given the fact that over three billion social media users are active on a daily basis. As a marketer, you can reach out to almost half of the world’s population on social networks, so it is of utmost …

When it comes to emailing your clients, one thing and one thing only is for certain: your clients probably don’t want to receive emails from you. Don’t get me wrong – there might be great value to your emails, and you may have a lot to offer by sending your emails to your clients, but that’s not really the point. The point is that people these days, including your clients, don’t have the time to …

It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam. Messages go unread, sales go unexploited and benefits go untapped. But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open. Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? …

Each year, email marketers lose around 25% of their subscriber base to decay. Some people change their email addresses or abandon their accounts, while others simply abandon you. Despite being a constant source of frustration, there are many tactics email marketers can use to recapture and grow their audience. Start by launching an award-winning re-engagement campaign. No, this isn’t the old-school standard where you send an email to everyone on your list asking if they …

7 Hints It’s Time to Revamp Your Email Marketing Strategy Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful. Numerous studies already proved the power of email marketing, but we would like to mention only a few of those: There are almost four billion email users in the world today. …

No matter how great your product or services are, they aren’t worth anything if people can’t see them. Visibility and marketing go hand in hand, as one depends on the other and vice-versa. You wouldn’t believe how many bloggers and digital marketers post excellent content, but without anyone to see.

Among various things, two frustrate everyone who ever dealt with writing a newsletter: How to create a 5-word subject line. What to write so that users actually read your email. Upon first thought, this may sound easy, but it’s not. Because you’re writing for the people, the individual can decide whether it’s worth reading or it’s better to save time and hit the exit button. The question is, what drives the readers actually to click …

A lot of businesses make use of email marketing as a tool to convert their audience into paying customers, while also ensuring they maintain a presence and build relationships with existing customers. For almost 60% B2B marketers, email marketing strategy is vital for revenue generation. In the world of social media, emails still hold that much of importance.   To some, email marketing is a second thought and doesn’t get the deserved time and energy …

A well-crafted cold email is one of the most powerful weapons a marketer should have in his or her arsenal. Cold emails are all about getting responses from your prospects and turning them into clients. If you aren’t satisfied with the response rate for your current cold email campaign then here are 7 cold email tips that will definitely increase your response rate. 1. Get to the point quickly In the age of the internet, …

Xverify targets European Email Verification market with local data processing, Dublin office DUBLIN — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is an leader in Email Verification services, and has verified more than 11 billion emails since 2011. All data submitted to Xverify for Email Verification by European-based …