Blog Posts

Deliverability issues affect every industry, but while each business has its own solutions, major companies such as Wal-Mart, Lowe’s, Disney and Groupon have a few more email deliverability tricks up their sleeves.   How do the top businesses in the country improve their email deliverability? Here are 3 tips:   Inbox Placement Testing   Post-send metrics are key for email marketers. Understanding message engagement says a lot about your marketing program, but how can you track these …

  Starting in January, California will have a law in place that will greatly affect how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to know what information is being collected about them and what companies do with it.   So what do you need to know to best prepare for CCPA?  

  If you’re reading this blog, you’ve probably heard of email verification before. It’s widely known as a powerful method of reducing spam rates, minimizing bounce rates, and improving inbox deliverability. So you should probably be using email verification at your company, right?

Email marketing has its hurdles, just like anything else in the business world. From high bounce rates to spam reports and low deliverability, sometimes it feels like getting your message in front of the right people in the right place at the right time is like scaling Everest. That said, Email Verification services can help solve 5 common challenges in email marketing.

  The most wonderful time of the year is upon us, and before you dive too deep into the family dinners and distracting gifts, there’s plenty to prepare when it comes to your brand’s holiday marketing campaigns. The starting point for any brand, though, should be an in-depth look at your database. Is it really ready to perform this season? Are the addresses valid? Here are 2 services to consider when preparing for holiday marketing. …

This week, we have a guest blog written by our friends at Justuno to announce our integration. Keep reading to see how the integration helps e-commerce brands keep their databases sparkling clean.

  Email marketing is very important when running your business online, no doubt. However, staying in contact with your customers can be difficult when you have a lot on your plate. Follow-up emails are a great way for you to reach out to your potential customers and ensure you get a response which will increase your chances of them becoming a lead.   A common issue with follow-up emails is never getting a reply back …

If you haven’t included mobile marketing in your strategy yet, now is the time. After all, 80% of shoppers make purchases on their phones and more than 40% of online transactions happen on mobile devices. Ideally, your strategy must include mobile marketing to tap in today’s consumer segment.   

  Email lists decay by about 22.5% per year on average, and B2B emails decay even faster. That’s because the average person spends about four years at a job, but when they leave, they don’t only leave their position — they leave behind their email address.

As the competition with other marketing channels has amplified over the years, email marketing has been on the even keel, stood the test of time, and is still considered as one of the essential marketing tools that generate an astonishing ROI. That’s because email marketing lets businesses connect with their prospects and customers on a one on one basis. However, to stay relevant in the current times, emails can no longer be generic. Creating behavior-based, …