Blog Posts

You can look at a sales objection as a blow to your ego, or a sign of interest and the hurdle you need to leap over before you can sign the deal. It all depends on your attitude. Almost every salesperson faces rejection and objections from prospects in their sales careers. With the right email template, you can handle common objections expertly. You can take the opportunity to make an offer your prospect finds irresistible. …

Let me guess. You’re feeling pretty good because you’ve just written a welcome email for new subscribers and you’re ready to make it live. The hard work is out of the way, and now you can just sit back and wait for the raving fans to start digitally congregating. But what happens once that one, singular, lonely email has sent, been opened, and been read? What happens next? The thing is, while one welcome email …

Every business, no matter how big or small needs a good marketing strategy to promote the brand and popularize products or services. Marketing is one of the pillars of modern business and you need it just like you need reliable customer service or a sales team. But it doesn’t mean that every business is able to reach the targeted goals. As a matter of fact, a study shows that only 22% of organizations are satisfied …

Email marketing can be a very efficient tool if you know how to use it. Believe it or not, but with some effective email tactics, your SEO can drastically change. While everyone is ranting about SEO and content combo, SEO and email marketing are in the shadow. This seemingly odd couple can actually work wonders if you know how to combine them. Are you ready to boost that SEO ranking? If you are, these 5 …

“If you can make a woman laugh, you can make her do anything.” This quote by Marilyn Monroe reflects a bit of truth even for your email subscribers. According to a study by MarketingSherpa, 17% customers unsubscribe from boring and uninteresting emails. You can use humor to make it more engaging for the readers and get an edge over the competitors. Same makes sense for emotions too. By tapping on the emotional instinct of the …

So, you’ve been throwing out different emails for your products and services, but no one’s clicking your CTA. Right? Fret no more because we have the perfect tips that will help alleviate your problem. Here are 7 essential email CTA writing techniques you can use to increase your click-through rate and ultimately, your conversion rate. 1. Above the fold is the place A normal person will read your email for an average of 20-25 seconds …

Social media have been designed as the means of communication between friends and families, but marketers quickly realized their potential and started using Facebook and other platforms as the way to promote businesses. It’s not a surprise given the fact that over three billion social media users are active on a daily basis. As a marketer, you can reach out to almost half of the world’s population on social networks, so it is of utmost …

When it comes to emailing your clients, one thing and one thing only is for certain: your clients probably don’t want to receive emails from you. Don’t get me wrong – there might be great value to your emails, and you may have a lot to offer by sending your emails to your clients, but that’s not really the point. The point is that people these days, including your clients, don’t have the time to …

It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam. Messages go unread, sales go unexploited and benefits go untapped. But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open. Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? …

Each year, email marketers lose around 25% of their subscriber base to decay. Some people change their email addresses or abandon their accounts, while others simply abandon you. Despite being a constant source of frustration, there are many tactics email marketers can use to recapture and grow their audience. Start by launching an award-winning re-engagement campaign. No, this isn’t the old-school standard where you send an email to everyone on your list asking if they …