Blog Posts


Why our Email Verification Tools Perform Better than the Other Guys

The ability to verify email addresses in real time is now in demand more than ever. So which solution should you turn to get the best job done? No one is going to tell you that their competitors are better than them, but we can tell you WHY our tools are better than the other options on the market. 1. Reputable Company We are a US based company that has been in business since 2011. …

January 17, 2017
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Email Verification for Bloggers that Send Email

So, you are blogging out there on the World Wide Web. Telling your stories and sharing your knowledge. Maybe sometimes you send out an email or two every once in a while. This is exactly where the problems come into play. Most bloggers maybe send 1-2 email blasts out per month. A lot can happen in a month, email addresses in your database go bad and before you know it your email delivery suffers. Overtime …

January 09, 2017
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round up email marketing articles of 2016

Roundup: Our 15 Favorite Email Marketing Articles in 2016

Live and learn, read and learn even more. We love articles with a lot of new takes on email marketing, statistics, and advice that we can pass on. So, here is our list of awesome content creators who wrote great articles that left their mark on the emailing industry in 2016.  1.Search Engine Journal| How to Avoid Digital Customer Service Fails Author – Cynthia Johnson Why we love this article? As a frequent online shopper …

January 05, 2017
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How Transactional Emails will Change Your Business

Email engagement is the buzz word we constantly keep hearing about. But, what exactly does that mean? Engagement is the art of getting your recipients to open and click your emails. The secret to unlocking your potential is sending out transactional emails. Transactional emails are operational emails. They are emails that trigger to send off based on actions your customer takes. When you think about your online shopping habits, are you more likely to open …

January 03, 2017
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Survey Your Subscribers to Boost Email Engagement Rates

Email campaigns that get the highest rates of engagement are campaigns that are more tailored to the individual subscriber. Not only in terms of marketing to your customer, but also learning more about improving your business model. Reliable customer feedback can bring a lot of valuable insights to your business. Then you can learn how to communicate much better with your customers and grow your relationship. Think of all those birthday emails retailers send you. …

December 30, 2016
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6 Reasons Why Your Email List is Not Performing

Like most digital marketers, you are probably spending a lot of money on lead generation. But, why is your email list not performing? Let’s take a look at the most common reasons your digital data is not getting the performance you are looking for. 1. Poor Data Quality – It’s time to clean your list. Email address data has gone old. The subscriber no longer logs into that email account. The subscriber provided you with …

December 26, 2016
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5 Ingenious Ways to Check Email Addresses

Stop checking email addresses the old-fashioned way. A simple syntax format check, just don’t cut it any more. You need a deeper level of validation on your web form. The amount of invalid data is growing rapidly as more website visitors use smart phones, and make typos. You need to detect and correct bad data before it gets into your marketing funnel. Here are 5 ingenious ways to check email addresses. 1. Check email addresses …

December 21, 2016
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5 Problems You Can’t Ignore When It Comes To Email Address Validation

1. Skipping Email Verification: If you are currently not putting any type of email address validation in place on your landing pages that is a problem. You are letting poor quality data sneak into your database and do damage immediately or over time. Email address validation is a process in which the email address can first be checked for accuracy and authenticity being approved to enter your marketing funnel. 2. Using Syntax Validation Only: Syntax …

December 15, 2016
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Email Cleaning Tools Can Enhance Your Email Engagement Rates

What was the open rate of your last email campaign? If it was embarrassingly low, then there are some changes you need to make before you deploy your next campaign. Hard bounces, spam complaints, and unsubscribe requests damage your ability to effectively reach your recipients inbox. We recommend you start with your data quality and doing some email cleaning. What is email cleaning? Email cleaning, otherwise known as email verification is a process of checking …

December 12, 2016
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Data Hygiene: How to Protect Your Data Quality in 2017

Did you realize that data management and data hygiene is one of the move overlooked steps when trying to put together a successful marketing campaign. Marketers are actually blindly trusting any data that enters the front door of their website, but why? Perhaps it is cost of adding another layer of protection. Maybe even time it takes to implement another service, or just ignorance to the damage they are causing themselves. Risks of not protecting …

December 09, 2016
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