Blog Posts

Finding prospects, turning them into leads and guiding them through your sales funnel so they become your customers is a tough job. There are too many tasks involved that your sales team has to execute in order for them to close a sale. At times, this can become exhausting and seem like a never-ending job. However, it doesn’t have to be! Today, we’re going to show you how you can ‘gamify’ your sales process so …

Even the least experienced marketers can tell you just how powerful a tool email is for a company’s marketing efforts. With email, marketers get a direct link to their audience, an effective tool for engagement, and an ROI unparalleled by any other communication channel. Of course, with great email power comes great email responsibility. When you have an easy way to contact your audience at any time, it can be just as easy to send …

As you’ve heard before, “Keep your friends close and your enemies closer.” I don’t know about you, but this topic is already making me feel like a ninja. Don’t worry there is nothing unhealthy about keeping a close watch on your competition. It’s something successful businesses have done for years to stay ahead of the curve. Are you ready to spy on your competitors?  Benefits of monitoring your competition’s emails. Learning from their mistakes. One …

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …

You’ve got an eagle eye on email marketing KPIs: your delivery rate, your open rate, and your engagement rate. But you, like many advanced email marketers, could be missing most important KPI: heart rate. In other words, does your content resonate with your audience in a way that engages them for more than a momentary click? Does your content and your marketing strategy and cadence create a sense of urgency and connection to your product or service that …

Email timing can have a massive impact on an email programs success. While gaining inbox placement is becoming increasingly difficult, there’s an opportunity for marketers who are willing to learn and implement new strategies to better serve customers needs. In this post, we’ll explore three ways marketers can use timing to their advantage to get better inbox placement and better results from their email marketing efforts. When: Optimize Your Delivery with Email Timing Emails are …

Got new email subscribers? The challenging part is keeping them entertained and engaged. Having an effective email marketing strategy is the key to being successful. Take a moment to consider your inbox, do you have too many messages coming in that you sometimes feel overwhelmed? That’s more than likely the same thing going on with every user you are sending an email communication to. The good news is that you have nothing to worry. We …

Email addresses are very personalized, and they are a reflection of you whether you realize it or not. So, for a marketer how can this be useful? It’s more useful because they are learning more things about you than you need to tell them. This makes it easier to create targeted emails based on a few assumptions. When you can create more relevant content then you have a higher chance your audience will engage with …

Are you one of those marketers who has a monster size list? Then it could be the perfect time to do an email clean up. Having one big list can create a world of complications. Plus, you know sending one mass email campaign never gets as many opens and clicks because they are not very personalized. When you downsize your email list, don’t think of it as eliminating the number of subscribers. Think of downsizing …

Birthdays are that fabulous love/hate time of year where you can’t stand getting a year older, but you love having cake and getting special attention. Even, if that special attention is simply getting a happy birthday email containing a mouth-watering visual cupcake and a coupon. Email Facts: According to a study performed by Experian … Birthday emails return 481% higher transaction rates when compared to standard promotions. A happy birthday email is known to generate …