Blog Posts

2018 has created an increase in demand for better quality data. More marketers are feeling the burn from outdated contact information. Email marketing has become more difficult with because of increased sensitivity in spam filters. Plus, after the GDPR (General Data Protection Regulation) changes that went into effect earlier this year, businesses have taken additional steps toward improving data quality. Companies are now more likely to spend an extra cent on each email address they …

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …

Many small business owners have a lot of expenses, but one area where they can significantly save money is email marketing. That’s because there are many free options when you are starting up. Free, is always good. Below, we’re highlighting a few top known free email marketing software tools that can help you scale up your marketing strategy. We will be going over some of the pros and cons of each service so that you …

Guest Post from Serena Dorf October is in the vibe of Halloween. As soon as we get into this month, we start thinking about this holiday, which may be the most exciting one of the entire year. It makes us handle autumn better, to say the least. When people are so excited about something, it’s important to make it part of your marketing campaign. Restaurants, for example, use the Super Bowl as the perfect event …

You’re upset.  Your website traffic is dissipating and your star rating is dropping.  You are anxious to make some positive changes, but you’re not sure where to start.  Those negative reviews are hanging over your head like a dark cloud. Here’s a little sunshine for you: you can fix this!  Your online reviews may feel completely out of your control–you can’t force customers to say nice things and you’re not going to stoop to buying …

Guest post by: Freddie Tubbs Copywriting is there to persuade people to act upon our call-to-action. Your emails are full of, what you believe is a very persuasive email copy. However, you are not noticing any improvements in your conversion rates. It seems as if you are not even sending the emails at all. This means that your email copy isn’t good enough. To make it better, take a look at these tips: Simplicity is …

Unless you are working with outdated data, the majority of users signing up for free email accounts choose Gmail. Yet marketers often complain that the Gmail spam filter and additional “promotions” folders often cause their email’s efforts to have lower engagement rates. User’s typically don’t regularly sift through their spam folder unless they have a good reason to go there. So, today we are going to share some tips on ways you can reduce getting …

Guest post by AeroLeads Constantly losing website traffic and visitors can worry an entrepreneur like nothing else. Because if people are not even coming to your website in the first place then how will you persuade them into buying your product or avail themselves of your services? Analyse what is causing this decrease in your traffic. Have you checked your email marketing analytics? What about your social media and content strategy? No matter what you …

Your lead page is the first thing that your visitor sees when they come to your site. You’ve made it catchy, you have a call to action and its well-designed. Think that this covers your bases? Think again! In today’s article, we are going to cover the top 6 things that most companies skip doing when creating a new landing page.   1. A Clear Explanation: The golden rule is that as soon as a visitor lands on …

Guest post from Formstack “This article originally appeared on the Formstack blog and has been reposted here with Formstack’s permission.” Build an amazing email list with online forms. There’s no doubt that email marketing should be a vital piece of every business’s marketing strategy. With its ability to generate 50% more sales and increase ROI by 4,300%, email is one of the best ways to nurture relationships with your customers. But how do you build a robust email list …