Blog Posts

Guest post from Formstack “This article originally appeared on the Formstack blog and has been reposted here with Formstack’s permission.” Build an amazing email list with online forms. There’s no doubt that email marketing should be a vital piece of every business’s marketing strategy. With its ability to generate 50% more sales and increase ROI by 4,300%, email is one of the best ways to nurture relationships with your customers. But how do you build a robust email list …

Guest Post by VoloMP Majority of publishers are trying to use ESPs these days, with varying success. It’s not easy because the slightest uptick in complaints, unsubs or even bounces gets you in hot water. To prevent trouble, you would stick to your most recent signups, and most active openers and clickers, leaving heaps of data by the wayside. Purging and salvaging your data You will want to skim through your database every few months …

5 Tips for Writing Compelling Content (Even If You’re Not a Pro Writer) By Kathryn Aragon To connect with your audience, you need compelling content… That goes for emails, blog posts, videos, and social media, as well as any sales copy you add into the mix. But how do you ensure your content will capture people’s attention and get them engaged with your message? Here are 5 tips for doing just that. Make It Relevant …

Xverify at Affiliate Summit East 2018: Keeping with Tradition Since 2012, when Xverify was a nascent data verification service in the rapidly growing SaaS market, one thing has remained constant every year: attending Affiliate Summit, the bi-annual event that brings together high-level decision makers across the performance marketing industry. Co-founded in 2003 by Shawn Collins and Missy Ward as an educational and networking event for affiliate marketers, it now connects online publishers, bloggers, media owners, …

When collecting data from web forms, junk inputs are inevitable. This is why you shouldn’t send email to every address you collect. While the majority of an audience will use your forms as intended, a certain portion will do everything they can to avoid giving up anything in exchange for your content. Junk inputs come in several varieties.  False or mistyped information is the most common problem. These form completions come through with email addresses …

Have you checked your websites bounce rate lately? This is information you can find inside your Google Analytics. Basically, a bounce rate is a way to measure how well your site is holding a visitor’s attention.  Remember your visitors have a short attention span so you want to captivate them from the moment they land on your site. So, what should your bounce rate be? Well, there is not a clearly defined benchmark for it. …

Finding prospects, turning them into leads and guiding them through your sales funnel so they become your customers is a tough job. There are too many tasks involved that your sales team has to execute in order for them to close a sale. At times, this can become exhausting and seem like a never-ending job. However, it doesn’t have to be! Today, we’re going to show you how you can ‘gamify’ your sales process so …

Even the least experienced marketers can tell you just how powerful a tool email is for a company’s marketing efforts. With email, marketers get a direct link to their audience, an effective tool for engagement, and an ROI unparalleled by any other communication channel. Of course, with great email power comes great email responsibility. When you have an easy way to contact your audience at any time, it can be just as easy to send …

As you’ve heard before, “Keep your friends close and your enemies closer.” I don’t know about you, but this topic is already making me feel like a ninja. Don’t worry there is nothing unhealthy about keeping a close watch on your competition. It’s something successful businesses have done for years to stay ahead of the curve. Are you ready to spy on your competitors?  Benefits of monitoring your competition’s emails. Learning from their mistakes. One …

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …