Blog Posts

A well-crafted cold email is one of the most powerful weapons a marketer should have in his or her arsenal. Cold emails are all about getting responses from your prospects and turning them into clients. If you aren’t satisfied with the response rate for your current cold email campaign then here are 7 cold email tips that will definitely increase your response rate. 1. Get to the point quickly In the age of the internet, …

Xverify targets European Email Verification market with local data processing, Dublin office DUBLIN — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is an leader in Email Verification services, and has verified more than 11 billion emails since 2011. All data submitted to Xverify for Email Verification by European-based …

The end goal of email marketing is converting your email subscribers into loyal customers. It all starts with building an email list that should lead to sales down the road. But let’s face it, most email marketers struggle with converting email subscribers into customers because they don’t have a follow-up plan to make things happen. In this post we are going to cover the basics of a good email subscription form and the steps you …

Here’s the thing about Email Marketing. It flat out works. Yes, even more so in 2019. In fact, for every $1 you spend on Email Marketing, you can expect to get a return of $38 on average! With the endless options to choose from today, it’s extremely easy for business owners to get stuck during the decision of deciding the right Email Marketing Software for their needs. Here, we go over some of the best …

Have you ever purchased something just because of its great color? Or have you been repelled by a certain color and haven’t bought a product? If so, then you understand the power of colors. As in real life, colors are pretty influential in email marketing too. They can create the desired mood, spark interest, and more importantly drive readers to take action. Hence, here are some guidelines that will help you choose the right colors …

We’ve gone a long way, in terms of technology. We’ve seen more progress in the last 5 years than we have in the 20 years before that. What a time to be alive! Oddly enough, the most popular medium for lead acquisition is a technology that has started way back in the nineties — the email. Moreover, generating leads via email isn’t just popular, it’s as popular as it ever was in marketing circles. This …

In today’s topic around content marketing strategies, it refers to the writing part on your business website, and it involves creating new content and maintaining the old one. To be more precise it implies developing, researching, writing, and promoting content. Communicating the right message creates a strong relationship with your customers which leads to higher profit. Therefore, follow these content strategies to ensure your business growth. Top Content Marketing Strategies for 2019 Identify your goals …

We often talk about the value of high-quality, clean data. But sometimes numbers speak more than words, which is why the researchers at The Data Warehousing Institute decided to get to the bottom of this data hygiene problem and just how much it’s costing businesses. The result was more than even we expected. The study shows that businesses are losing around $600 billion annually thanks to poor data hygiene. But how are businesses losing so …

2018 has created an increase in demand for better quality data. More marketers are feeling the burn from outdated contact information. Email marketing has become more difficult with because of increased sensitivity in spam filters. Plus, after the GDPR (General Data Protection Regulation) changes that went into effect earlier this year, businesses have taken additional steps toward improving data quality. Companies are now more likely to spend an extra cent on each email address they …

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …