Blog Posts

  *The following is a guest post from our partner, Ongage, an email marketing platform for advanced email marketers* We’ve all felt the burn of emotions in our purchasing decisions.   • “I love this!”    • “I have to have that.”     • “This what·cha·ma·call·it will fulfill my every need, and it even has a reasonable price!”   

  Times of uncertainty are here to stay, at least for now. How your business uses this time will determine how quickly you’re able to weather this storm. Below are some suggestions from conversations with my clients over the past couple of weeks on how to make the best use of our time before things return to “normal”.

  Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. But what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience?

  Losing email subscribers is going to happen, and, if we’re being honest, email unsubscribes may actually be good for your marketing. Here are three reasons why:

Email marketers are well aware that maintaining a clean email list can drastically reduce  costs and increase program success. But lately, you’ve become curious about email verification, which speaks to accuracy, authenticity, and the ability to repair these issues when possible.

Deliverability issues affect every industry, but while each business has its own solutions, major companies such as Wal-Mart, Lowe’s, Disney and Groupon have a few more email deliverability tricks up their sleeves.   How do the top businesses in the country improve their email deliverability? Here are 3 tips:   Inbox Placement Testing   Post-send metrics are key for email marketers. Understanding message engagement says a lot about your marketing program, but how can you track these …

  Starting in January, California will have a law in place that will greatly affect how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to know what information is being collected about them and what companies do with it.   So what do you need to know to best prepare for CCPA?  

  If you’re reading this blog, you’ve probably heard of email verification before. It’s widely known as a powerful method of reducing spam rates, minimizing bounce rates, and improving inbox deliverability. So you should probably be using email verification at your company, right?

Email marketing has its hurdles, just like anything else in the business world. From high bounce rates to spam reports and low deliverability, sometimes it feels like getting your message in front of the right people in the right place at the right time is like scaling Everest. That said, Email Verification services can help solve 5 common challenges in email marketing.

  The most wonderful time of the year is upon us, and before you dive too deep into the family dinners and distracting gifts, there’s plenty to prepare when it comes to your brand’s holiday marketing campaigns. The starting point for any brand, though, should be an in-depth look at your database. Is it really ready to perform this season? Are the addresses valid? Here are 2 services to consider when preparing for holiday marketing. …