Blog Posts

How to Prevent an Email Bounce Back Immediately

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …

November 04, 2018
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free email marketing software

Free Email Marketing Software for 2018

Many small business owners have a lot of expenses, but one area where they can significantly save money is email marketing. That’s because there are many free options when you are starting up. Free, is always good. Below, we’re highlighting a few top known free email marketing software tools that can help you scale up your marketing strategy. We will be going over some of the pros and cons of each service so that you …

October 17, 2018
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Halloween email

5 Halloween Email Marketing Ideas for 2018

Guest Post from Serena Dorf October is in the vibe of Halloween. As soon as we get into this month, we start thinking about this holiday, which may be the most exciting one of the entire year. It makes us handle autumn better, to say the least. When people are so excited about something, it’s important to make it part of your marketing campaign. Restaurants, for example, use the Super Bowl as the perfect event …

October 16, 2018
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improve website reviews

4 Steps for Improving your Website Reviews Online

You’re upset.  Your website traffic is dissipating and your star rating is dropping.  You are anxious to make some positive changes, but you’re not sure where to start.  Those negative reviews are hanging over your head like a dark cloud. Here’s a little sunshine for you: you can fix this!  Your online reviews may feel completely out of your control–you can’t force customers to say nice things and you’re not going to stoop to buying …

October 02, 2018
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write email copy

How To Write Awesome Email Copy That Converts

Guest post by: Freddie Tubbs Copywriting is there to persuade people to act upon our call-to-action. Your emails are full of, what you believe is a very persuasive email copy. However, you are not noticing any improvements in your conversion rates. It seems as if you are not even sending the emails at all. This means that your email copy isn’t good enough. To make it better, take a look at these tips: Simplicity is …

September 25, 2018
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Gmail Spam FIlter

How to Prevent Emails from Hitting the Gmail Spam Filter

Unless you are working with outdated data, the majority of users signing up for free email accounts choose Gmail. Yet marketers often complain that the Gmail spam filter and additional “promotions” folders often cause their email’s efforts to have lower engagement rates. User’s typically don’t regularly sift through their spam folder unless they have a good reason to go there. So, today we are going to share some tips on ways you can reduce getting …

September 18, 2018
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lost website traffic

How To Revive Your Lost Website Traffic And Visitors

Guest post by AeroLeads Constantly losing website traffic and visitors can worry an entrepreneur like nothing else. Because if people are not even coming to your website in the first place then how will you persuade them into buying your product or avail themselves of your services? Analyse what is causing this decrease in your traffic. Have you checked your email marketing analytics? What about your social media and content strategy? No matter what you …

August 28, 2018
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Missing from Lead Page

6 Things Your Lead Page is Missing

Your lead page is the first thing that your visitor sees when they come to your site. You’ve made it catchy, you have a call to action and its well-designed. Think that this covers your bases? Think again! In today’s article, we are going to cover the top 6 things that most companies skip doing when creating a new landing page.   1. A Clear Explanation: The golden rule is that as soon as a visitor lands on …

August 22, 2018
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online forms

How to Build an Amazing Email List with Online Forms

Guest post from Formstack “This article originally appeared on the Formstack blog and has been reposted here with Formstack’s permission.” Build an amazing email list with online forms. There’s no doubt that email marketing should be a vital piece of every business’s marketing strategy. With its ability to generate 50% more sales and increase ROI by 4,300%, email is one of the best ways to nurture relationships with your customers. But how do you build a robust email list …

August 14, 2018
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Multiple ESPs

Stop Wasting Your Money on Multiple ESPs

Guest Post by VoloMP Majority of publishers are trying to use ESPs these days, with varying success. It’s not easy because the slightest uptick in complaints, unsubs or even bounces gets you in hot water. To prevent trouble, you would stick to your most recent signups, and most active openers and clickers, leaving heaps of data by the wayside. Purging and salvaging your data You will want to skim through your database every few months …

July 30, 2018
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