Blog Posts


What is a Valid Email Address?

As an email marketer you collect email addresses on a regular basis, but what is a valid email address? I’m not just talking about doing a syntax check to make sure the email address is formatted correctly, but a way to actually identify that the email account is real. A valid email address is a deliverable email account. One that truly exists and does not hard bounce. So again, what is a valid email address? …

March 10, 2017
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Instagram Marketing Methods

Instagram Marketing Tips That Produce Mega Engagement

Are you ready to take your social media marketing to the next level? Are you on Instagram, or are you not? If you think the Instagram community is just for millennial’s to post selfies with filters applied you are missing out on a huge business opportunity. So we put together a list of Instagram marketing tips to help you get unstuck. An image is worth a thousand words, and seeing something that is eye catching …

February 07, 2017
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6 Insane Digital Marketing Tools You Must Try

Digital Marketing Tools Are you a digital marketing rock star or a digital marketing wanna be? Either way here is a mash up of 6 mind-blowing digital marketing tools which will be a game changer for your business. The good news is that each of these tools we hand selected also has some free elements or free trials. This way you can test it out before you blow your money. 1. Ninja Outreach – So, …

February 03, 2017
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Clean Email List: How To Validate Your Mailchimp List

Why you need a clean email list …   Email lists can get pretty ugly when they have been sitting around. Some clients have come to us to clean their list after the data has been sitting stagnant for 5 years. Our motto is “don’t wait, validate.” Old data is known to be full of high-risk accounts and produce high invalid results. This is why we always recommend that you clean up your data on …

January 26, 2017
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Why our Email Verification Tools Perform Better than the Other Guys

The ability to verify email addresses in real time is now in demand more than ever. So which solution should you turn to get the best job done? No one is going to tell you that their competitors are better than them, but we can tell you WHY our email verification tool is the best on the market. 1. Reputable Company We are a US based company that has been in business since 2011. Having a …

January 17, 2017
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Email Verification for Bloggers that Send Email

So, you are blogging out there on the World Wide Web. Telling your stories and sharing your knowledge. Maybe sometimes you send out an email or two every once in a while. This is exactly where the problems come into play. Most bloggers maybe send 1-2 email blasts out per month. A lot can happen in a month, email addresses in your database go bad and before you know it your email delivery suffers. Overtime …

January 09, 2017
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round up email marketing articles of 2016

Roundup: Our 15 Favorite Email Marketing Articles in 2016

Live and learn, read and learn even more. We love articles with a lot of new takes on email marketing, statistics, and advice that we can pass on. So, here is our list of awesome content creators who wrote great articles that left their mark on the emailing industry in 2016.  1.Search Engine Journal| How to Avoid Digital Customer Service Fails Author – Cynthia Johnson Why we love this article? As a frequent online shopper …

January 05, 2017
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How Transactional Emails will Change Your Business

Email engagement is the buzz word we constantly keep hearing about. But, what exactly does that mean? Engagement is the art of getting your recipients to open and click your emails. The secret to unlocking your potential is sending out transactional emails. Transactional emails are operational emails. They are emails that trigger to send off based on actions your customer takes. When you think about your online shopping habits, are you more likely to open …

January 03, 2017
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Survey Your Subscribers to Boost Email Engagement Rates

Email campaigns that get the highest rates of engagement are campaigns that are more tailored to the individual subscriber. Not only in terms of marketing to your customer, but also learning more about improving your business model. Reliable customer feedback can bring a lot of valuable insights to your business. Then you can learn how to communicate much better with your customers and grow your relationship. Think of all those birthday emails retailers send you. …

December 30, 2016
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6 Reasons Why Your Email List is Not Performing

Like most digital marketers, you are probably spending a lot of money on lead generation. But, why is your email list not performing? Let’s take a look at the most common reasons your digital data is not getting the performance you are looking for. 1. Poor Data Quality – It’s time to clean your list. Email address data has gone old. The subscriber no longer logs into that email account. The subscriber provided you with …

December 26, 2016
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