Blog Posts


Love, Pain and Email Marketing: How do Human Emotions Drive Purchasing Decisions?

  *The following is a guest post from our partner, Ongage, an email marketing platform for advanced email marketers* We’ve all felt the burn of emotions in our purchasing decisions.   • “I love this!”    • “I have to have that.”     • “This what·cha·ma·call·it will fulfill my every need, and it even has a reasonable price!”   

March 04, 2021
Read More
Teamwork during covid-19

Strategy, Humor & What to Do During COVID-19 for Better Email ROI Later

  Times of uncertainty are here to stay, at least for now. How your business uses this time will determine how quickly you’re able to weather this storm. Below are some suggestions from conversations with my clients over the past couple of weeks on how to make the best use of our time before things return to “normal”.

April 17, 2020
Read More
xverify email open data and unsubscribes blog image

Combine Open Data and Automated List Suppression for Better Email ROI

  Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. But what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience?

April 06, 2020
Read More
unsubscribe emails xverify

3 Reasons Unsubscribes Are Great for Your Email Marketing List

  Losing email subscribers is going to happen, and, if we’re being honest, email unsubscribes may actually be good for your marketing. Here are three reasons why:

March 18, 2020
Read More
leadership email verification buy in

How to Get Leadership Buy-In for Email Validation

Email marketers are well aware that maintaining a clean email list can drastically reduce  costs and increase program success. But lately, you’ve become curious about email verification, which speaks to accuracy, authenticity, and the ability to repair these issues when possible.

March 03, 2020
Read More
xverify email deliverability

3 Powerful Email Deliverability Tips from Enterprise Brands

Deliverability issues affect every industry, but while each business has its own solutions, major companies such as Wal-Mart, Lowe’s, Disney and Groupon have a few more email deliverability tricks up their sleeves.   How do the top businesses in the country improve their email deliverability? Here are 3 tips:   Inbox Placement Testing   Post-send metrics are key for email marketers. Understanding message engagement says a lot about your marketing program, but how can you track these …

February 14, 2020
Read More
CCPA Marketing

How Will the California Consumer Privacy Act (CCPA) Affect Email Marketers?

  Starting in January, California will have a law in place that will greatly affect how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to know what information is being collected about them and what companies do with it.   So what do you need to know to best prepare for CCPA?  

December 05, 2019
Read More
5 key email verification facts header image

5 Key Email Verification Facts

  If you’re reading this blog, you’ve probably heard of email verification before. It’s widely known as a powerful method of reducing spam rates, minimizing bounce rates, and improving inbox deliverability. So you should probably be using email verification at your company, right?

November 19, 2019
Read More
5 common email challenges solved with verification

5 Challenges Solved with Email Verification

Email marketing has its hurdles, just like anything else in the business world. From high bounce rates to spam reports and low deliverability, sometimes it feels like getting your message in front of the right people in the right place at the right time is like scaling Everest. That said, Email Verification services can help solve 5 common challenges in email marketing.

November 12, 2019
Read More

How to Prepare Your Database for Holiday Marketing

  The most wonderful time of the year is upon us, and before you dive too deep into the family dinners and distracting gifts, there’s plenty to prepare when it comes to your brand’s holiday marketing campaigns. The starting point for any brand, though, should be an in-depth look at your database. Is it really ready to perform this season? Are the addresses valid? Here are 2 services to consider when preparing for holiday marketing. …

November 05, 2019
Read More
© Xverify 2011-2017. A VCN Media Company ® All Rights Reserved.