Blog Posts

Any email marketer knows that the first priority is to get your message in to the user’s inbox by maintaining a high email reputation, and the second priority is getting users to open those emails. In our last post, we covered how to boost email reputation to get messages into the inbox. Today, we want to help you get users clicking and opening up those emails. To get the user to open an email, you …

To make an impact with your user, you have to make it into their inbox. Not their spam folder or their separated bulk email folder, their inbox. You can imagine that this isn’t something an email just stumbles into. The success of any campaign is reliant upon a domain’s email reputation. A poor reputation will doom you to the spam folder, but a good reputation along with a well-planned, creative campaign? Now that’s what email …

If you’ve started a business or tried to launch a blog in the last decade, you’ve heard one acronym over and over, SEO. Search engine optimization has become equivalent with success in today’s business world. The main way potential clients find your site is through search engines. Having a high-ranking position on the search engine result page, or SERP, can be the deciding factor in the future of your company. A study by Advanced Web …

Social media is a driving force in marketing. Twitter is one of the top platforms for marketers. Not only does Twitter allow you to connect with your users directly, it also offers an easy way to share content, promote products, and interact with other businesses within your space. As helpful as Twitter is, the success of a campaign relies on content receiving retweets and sparking a conversation amongst followers. Knowing how to bring in retweets …

Having the best email delivery is something every marketing company strives for, but just how do you go about getting it? Unfortunately, there are a lot of factors that go into play with landing perfect deliverability. Some of the key deliverability factors are your hard bounce rate, your sending frequency, and how many spam complaints you get. Hard Bounces The least painful way of reducing your hard bounce rate is by having a validation solution …

Email marketers from around the US will come together September 29th, to talk all things email marketing, and XVerify will be right in the middle of the action. Inbox Summit East Inbox Summit East happens once a year in Washington DC. The one day event gathers top email marketers under one roof to talk shop. Panels take place from 9am to 5pm. The experts discuss everything from automation to email trends to list building. Attendees …

Email marketing is regarded as one of the most profitable forms of content marketing, but how do you get users engaged? Once of the most effective ways of making an impact with a user is by appealing to them emotionally. It’s easy to forget, especially in business to business marketing, that regardless of the platform, you’re engaging with people. Yes, you may be selling to a company, but there’s a person behind that buying process …

If you’ve delved into content marketing in hopes to boost sales, you may be looking to further your investment with a paid traffic campaign. The added cost of a paid traffic campaign increases the necessity of running an informed campaign. So, before you plunge head first into your paid traffic set up, make sure you read these ten tips. 1. Start With A Budget It’s easy to pour money into paid traffic. If you don’t …

Email is one of the biggest assets to ecommerce sites. It’s a great way to keep your brand in the forefront of your users mind and connect with them in a way that isn’t obtrusive. For companies just starting out, however, ecommerce email marketing can feel overwhelming. Running multiple uninformed campaigns isn’t going to benefit your business. But, if you’re interested in ramping up your email marketing for your ecommerce site, these five campaigns are …

How much are you currently paying to acquire a lead? Each time you send a visitor to your website, you are taking a chance. You don’t even know if they will take an action on your website or just close out of your page. Regardless of whether you are paying on a per visitor or a per action basis, these costs quickly add up. What about the customers that you paid for but were not able …