Blog Posts

Having the best email delivery is something every marketing company strives for, but just how do you go about getting it? Unfortunately, there are a lot of factors that go into play with landing perfect deliverability. Some of the key deliverability factors are your hard bounce rate, your sending frequency, and how many spam complaints you get. Hard Bounces The least painful way of reducing your hard bounce rate is by having a validation solution …

Email marketers from around the US will come together September 29th, to talk all things email marketing, and XVerify will be right in the middle of the action. Inbox Summit East Inbox Summit East happens once a year in Washington DC. The one day event gathers top email marketers under one roof to talk shop. Panels take place from 9am to 5pm. The experts discuss everything from automation to email trends to list building. Attendees …

Email marketing is regarded as one of the most profitable forms of content marketing, but how do you get users engaged? Once of the most effective ways of making an impact with a user is by appealing to them emotionally. It’s easy to forget, especially in business to business marketing, that regardless of the platform, you’re engaging with people. Yes, you may be selling to a company, but there’s a person behind that buying process …

If you’ve delved into content marketing in hopes to boost sales, you may be looking to further your investment with a paid traffic campaign. The added cost of a paid traffic campaign increases the necessity of running an informed campaign. So, before you plunge head first into your paid traffic set up, make sure you read these ten tips. 1. Start With A Budget It’s easy to pour money into paid traffic. If you don’t …

Email is one of the biggest assets to ecommerce sites. It’s a great way to keep your brand in the forefront of your users mind and connect with them in a way that isn’t obtrusive. For companies just starting out, however, ecommerce email marketing can feel overwhelming. Running multiple uninformed campaigns isn’t going to benefit your business. But, if you’re interested in ramping up your email marketing for your ecommerce site, these five campaigns are …

How much are you currently paying to acquire a lead? Each time you send a visitor to your website, you are taking a chance. You don’t even know if they will take an action on your website or just close out of your page. Regardless of whether you are paying on a per visitor or a per action basis, these costs quickly add up. What about the customers that you paid for but were not able …

Consumers do not want a one-size fits all email. If your emails don’t appeal to them, they will unsubscribe. You want to make them feel like you are listening to their wants and needs. Here are some smart ways that you can improve customer satisfaction and subscriber engagement rates by simply using email automation. Happy Birthday Emails No matter what kind of website you are running, you can easily wish them a Happy Birthday. This is …

So you’ve put together your email campaign, and sent it out. Now all you have to do is wait to see those click through rates to soar, those leads to filter in and your sales to sky rocket. But somethings wrong. You aren’t getting any clicks, opens and very few sales. What’s the problem? Chance are you’re content is seen as email spam. New email marketers can find themselves in this situation all too often. …

From July 30 to August 1 in New York City, digital marketers from across the globe will meet at the Affiliate Summit East. This event gathers marketers from over 70 countries to meet and discuss all things digital marketing and marketing tools. To truly emphasize revolutionary tools in the space, the Summit is exhibiting those tools at Demo Day. Demo Day Demo Day features demonstrations from top marketing tools and companies. The event takes place …

You’ll hear us talk a lot about data here. You might even say it’s our favorite subject. But there’s a good reason for that. In the age of inbound marketing, data is your key to success. The more you know about your users, the more of an impact you can have with them. To make sure your marketing dollars are spent well, you have to protect your data so that your campaigns are user on …