Blog Posts

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …

You’ve got an eagle eye on email marketing KPIs: your delivery rate, your open rate, and your engagement rate. But you, like many advanced email marketers, could be missing most important KPI: heart rate. In other words, does your content resonate with your audience in a way that engages them for more than a momentary click? Does your content and your marketing strategy and cadence create a sense of urgency and connection to your product or service that …

Email timing can have a massive impact on an email programs success. While gaining inbox placement is becoming increasingly difficult, there’s an opportunity for marketers who are willing to learn and implement new strategies to better serve customers needs. In this post, we’ll explore three ways marketers can use timing to their advantage to get better inbox placement and better results from their email marketing efforts. When: Optimize Your Delivery with Email Timing Emails are …

Got new email subscribers? The challenging part is keeping them entertained and engaged. Having an effective email marketing strategy is the key to being successful. Take a moment to consider your inbox, do you have too many messages coming in that you sometimes feel overwhelmed? That’s more than likely the same thing going on with every user you are sending an email communication to. The good news is that you have nothing to worry. We …

Email addresses are very personalized, and they are a reflection of you whether you realize it or not. So, for a marketer how can this be useful? It’s more useful because they are learning more things about you than you need to tell them. This makes it easier to create targeted emails based on a few assumptions. When you can create more relevant content then you have a higher chance your audience will engage with …

Are you one of those marketers who has a monster size list? Then it could be the perfect time to do an email clean up. Having one big list can create a world of complications. Plus, you know sending one mass email campaign never gets as many opens and clicks because they are not very personalized. When you downsize your email list, don’t think of it as eliminating the number of subscribers. Think of downsizing …

Birthdays are that fabulous love/hate time of year where you can’t stand getting a year older, but you love having cake and getting special attention. Even, if that special attention is simply getting a happy birthday email containing a mouth-watering visual cupcake and a coupon. Email Facts: According to a study performed by Experian … Birthday emails return 481% higher transaction rates when compared to standard promotions. A happy birthday email is known to generate …

When was the last time you kept an eye on your email unsubscribe rate? It’s important to monitor this statistic in addition to your open rates and click-throughs because it’s like early warning signs for a deadly disease. The higher your unsubscribe rate gets means less engagement from your list. Unsubscribes can damage your reputation because it sends a signal to the email providers that their users do not like your content. Once they start …

Of course, you have a personal Facebook account, but have you setup a Facebook business page or group to drive more traffic over to your site? Have you yet started to dabble in running Facebook advertising strategies? Facebook is a powerful beast when it comes to marketing, and if you don’t know what you are doing you could just be flushing hundreds and thousands of dollars down the toilet. What you need is a solid …

Email Verification Vs. Validation: The Differences You Need To Know There’s a lot of “noise” out there about the importance of building email lists for marketing purposes. Sales teams clamor to find new ways to encourage site visitors to provide their email address in exchange for registration privileges, freebies or information. There are also plenty of places for site owners and salespeople to buy sales lead information such as emails, mailing addresses and phone numbers. …