As any lead buyer knows, not only is the quality of a lead important but the source from which it comes from is just as important. If you are being sent bad data from a source, obviously you are not going to want to pay for those bad leads, but you are also going to want to find out who is sending them to you. This way you can find out what’s going on and maybe even stop working with that source entirely.
With XVerify, we have just the solution for you. Our exclusive Affiliate Statistics section allows you to see and break down how much valid and invalid data a specific affiliate/network is sending you. Although XVerify is blocking any and all invalid data from coming into your database, by being able to see the ratio of valid to invalid data you can accurately decide who you want to do more business with and who you may want to cut off completely.
In addition to breaking it down on the affiliate level, if any of those networks have publishers sending them data, we can break it down at that level too. So even if it looks like the network is sending you bad data, by being able to see the data coming in from the publisher level, you may find that it is only one bad seed rather than the entire network sending you that invalid data.
We also provide you with the ability to block a publisher or an entire network from continuing to send bad data your way. So if it’s over the weekend, or you can’t get a hold of them, rather than allowing questionable data to be sent your way, you can stop that source from sending traffic to you completely until you are able to get to the bottom of what the issue may be. This way you can minimize your risk of fraud and take control before things get out of control.