Category Archives: Top5 Post on Home

validating

10 Benefits of Validating Emails on Your Web Form

Benefits of Validating Emails               Eliminates Hard Bounces –Benefits of validating emails include eliminating hard bounces. Too many failures in delivery can result in you getting the boot from your ESP. Hard bounces can do a lot of damage to inbox deliverability. That is why your email service provider wants you to only import clean-opt-in data. On average most companies who are aggressively media buying find that approx. 15-18% …

July 26, 2016
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pokemonemail

Don’t treat email capture like Pokémon

Pokémon keeps telling everyone to catch them all. However, when it comes to acquiring leads you might want to think twice before impulsively listening to that advice. Marketers know that not all email addresses captured, or purchased are quality. On average, many marketers find between 15-18% of email data collected is invalid. Invalid rates are on the rise like the Pokémon GO excitement. Invalid data might be seeping into your marketing funnel via typos, or …

July 18, 2016
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b2b vs b2c

B2B vs B2C Email Marketing

B2B VS B2C Email Marketing     To achieve perfect inbox deliverability success rates, both B2B and B2C marketers constantly struggle. Email marketing is never easy. There are a lot of factors that have to be considered each time you craft an email campaign. However, when emailing B2B data it is a little bit trickier, and here’s why. Every corporate email server is going to be configured differently. This means that some of the email …

June 08, 2016
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design

Design Your Email For High Engagement Rates

Email Design For High Engagement Rates Looking to send off your next email campaign and see high user engagement rates? The secret to high engagement rates is to hit the sweet spot by creating quality content, and focusing on good design. Many companies over look these steps and simply assume that if their mailing IPs are maintained by premium ESPs then the users should get the message and click. One basic email template may not …

May 10, 2016
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googles promotion tab

Getting Around Google’s Promotions Tab

How to avoid the Promotions Tab Since Google rolled out with its promotions tab it has been said to have reduced the open rates on emails by up to 30%. While this may sound awful there are a few things that you can do. DRAG AND DROP. The first place I would start is by telling your users to move the email from the promotions tab into the primary tab by simply dragging and dropping. …

April 18, 2016
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ask-for-action

Ask for Action – How to Get More Email Subscribers

Want to know how to get more email subscribers? Interested in gaining more subscribers to your email list but not sure exactly where to start? Think about the email list you already have, and what it can do for you. Subscribers/customers, who you have previously built a reputation with, already love you. You can see that in your campaign reports of openers and clickers, and you do not have to convince them what you are …

April 12, 2016
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unsubs

Using Segmentation to Retain Unsubscribers

Retain Unsubscribers Every time a user ‘unsubscribes’ we feel like another one bites the dust. However, keep in mind an unsubscribe is always better than a complaint. Spam complaints will cause you to have problems with your ESP. This could cause you to be labeled with a ‘spammer’ reputation. Therefore, the goal is to focus on reducing your unsubscribes. A side benefit will be also less likely to see spam complaints. We have some great …

April 04, 2016
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complaints2

FAQs all about Spam Complaints.

What is a spam complaint rate? A spam complaint rate is the percentage of your clients who  mark your email messages as spam. They do this to move you out of their inbox and into the junk folder. So what should your spam complaint rate be? According to most ESPs they want your spam complaint rate to be below 0.1%. This means that per every 1,000 email messages you send you should get less than 1 …

March 23, 2016
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dbcleans

Database Clean Up

I have decided to write this post, because when approaching existing clients of ours who currently use real time data verification; about doing a database clean up, many did not understand what a database clean-up is, or why they might need it. A database clean-up is a way to look at all of your records that you have ever collected and identify which email addresses are good and which ones are bad. Our method of …

November 03, 2015
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creative

Perfecting Your Email Campaign Content

Capture the consumers attention by first starting out with a solid subject line. Consider a few of these creative thinkers then come up with something that suits your customer’s needs. Subject line examples – Eater Boston: “Where to Drink Beer Right Now” AddThis: “10 Engagement Tips to Gobble Over Thanksgiving” REI: “Coming Soon: SNOW! See REI’s new winter gear now.” Finish Line: “Selling Your Sole Can Be A Good Thing!” What is the goal of …

October 28, 2015
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