Category Archives: Uncategorized

7 Hints It’s Time to Revamp Your Email Marketing Strategy Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful. Numerous studies already proved the power of email marketing, but we would like to mention only a few of those: There are almost four billion email users in the world today. …

We’ve gone a long way, in terms of technology. We’ve seen more progress in the last 5 years than we have in the 20 years before that. What a time to be alive! Oddly enough, the most popular medium for lead acquisition is a technology that has started way back in the nineties — the email. Moreover, generating leads via email isn’t just popular, it’s as popular as it ever was in marketing circles. This …

2018 has created an increase in demand for better quality data. More marketers are feeling the burn from outdated contact information. Email marketing has become more difficult with because of increased sensitivity in spam filters. Plus, after the GDPR (General Data Protection Regulation) changes that went into effect earlier this year, businesses have taken additional steps toward improving data quality. Companies are now more likely to spend an extra cent on each email address they …

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …

Guest Post from Serena Dorf October is in the vibe of Halloween. As soon as we get into this month, we start thinking about this holiday, which may be the most exciting one of the entire year. It makes us handle autumn better, to say the least. When people are so excited about something, it’s important to make it part of your marketing campaign. Restaurants, for example, use the Super Bowl as the perfect event …

5 Tips for Writing Compelling Content (Even If You’re Not a Pro Writer) By Kathryn Aragon To connect with your audience, you need compelling content… That goes for emails, blog posts, videos, and social media, as well as any sales copy you add into the mix. But how do you ensure your content will capture people’s attention and get them engaged with your message? Here are 5 tips for doing just that. Make It Relevant …

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …

Social media is a driving force in marketing. Twitter is one of the top platforms for marketers. Not only does Twitter allow you to connect with your users directly, it also offers an easy way to share content, promote products, and interact with other businesses within your space. As helpful as Twitter is, the success of a campaign relies on content receiving retweets and sparking a conversation amongst followers. Knowing how to bring in retweets …

Email is one of the biggest assets to ecommerce sites. It’s a great way to keep your brand in the forefront of your users mind and connect with them in a way that isn’t obtrusive. For companies just starting out, however, ecommerce email marketing can feel overwhelming. Running multiple uninformed campaigns isn’t going to benefit your business. But, if you’re interested in ramping up your email marketing for your ecommerce site, these five campaigns are …

How much are you currently paying to acquire a lead? Each time you send a visitor to your website, you are taking a chance. You don’t even know if they will take an action on your website or just close out of your page. Regardless of whether you are paying on a per visitor or a per action basis, these costs quickly add up. What about the customers that you paid for but were not able …