Category Archives: Uncategorized

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …

Guest Post from Serena Dorf October is in the vibe of Halloween. As soon as we get into this month, we start thinking about this holiday, which may be the most exciting one of the entire year. It makes us handle autumn better, to say the least. When people are so excited about something, it’s important to make it part of your marketing campaign. Restaurants, for example, use the Super Bowl as the perfect event …

5 Tips for Writing Compelling Content (Even If You’re Not a Pro Writer) By Kathryn Aragon To connect with your audience, you need compelling content… That goes for emails, blog posts, videos, and social media, as well as any sales copy you add into the mix. But how do you ensure your content will capture people’s attention and get them engaged with your message? Here are 5 tips for doing just that. Make It Relevant …

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …

Social media is a driving force in marketing. Twitter is one of the top platforms for marketers. Not only does Twitter allow you to connect with your users directly, it also offers an easy way to share content, promote products, and interact with other businesses within your space. As helpful as Twitter is, the success of a campaign relies on content receiving retweets and sparking a conversation amongst followers. Knowing how to bring in retweets …

Email is one of the biggest assets to ecommerce sites. It’s a great way to keep your brand in the forefront of your users mind and connect with them in a way that isn’t obtrusive. For companies just starting out, however, ecommerce email marketing can feel overwhelming. Running multiple uninformed campaigns isn’t going to benefit your business. But, if you’re interested in ramping up your email marketing for your ecommerce site, these five campaigns are …

How much are you currently paying to acquire a lead? Each time you send a visitor to your website, you are taking a chance. You don’t even know if they will take an action on your website or just close out of your page. Regardless of whether you are paying on a per visitor or a per action basis, these costs quickly add up. What about the customers that you paid for but were not able …

As you start in on your email marketing campaign, it’s important to stay informed. Knowledge is power in this game, and with email marketing, there is a lot of knowledge out there for you to use. From tools to insightful articles, the internet is full of useful tools and tricks to help you dominate your email campaign. But sorting through all of those resources takes time and energy, two things most marketers don’t have an …

One of the most accessible ways for digital marketers to create more opportunities is through email lead capture. Email still remains king when it comes to marketing ROI and if it’s not a pillar of your digital marketing strategy, it needs to be. In this post, we take a look at lead magnets, the simplest way to convert your daily website traffic into qualified leads. A lead magnet, also called gated content, is generally a …

Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …