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You can look at a sales objection as a blow to your ego, or a sign of interest and the hurdle you need to leap over before you can sign the deal. It all depends on your attitude. Almost every salesperson faces rejection and objections from prospects in their sales careers. With the right email template, you can handle common objections expertly. You can take the opportunity to make an offer your prospect finds irresistible. …

Let me guess. You’re feeling pretty good because you’ve just written a welcome email for new subscribers and you’re ready to make it live. The hard work is out of the way, and now you can just sit back and wait for the raving fans to start digitally congregating. But what happens once that one, singular, lonely email has sent, been opened, and been read? What happens next? The thing is, while one welcome email …

Email marketing can be a very efficient tool if you know how to use it. Believe it or not, but with some effective email tactics, your SEO can drastically change. While everyone is ranting about SEO and content combo, SEO and email marketing are in the shadow. This seemingly odd couple can actually work wonders if you know how to combine them. Are you ready to boost that SEO ranking? If you are, these 5 …

So, you’ve been throwing out different emails for your products and services, but no one’s clicking your CTA. Right? Fret no more because we have the perfect tips that will help alleviate your problem. Here are 7 essential email CTA writing techniques you can use to increase your click-through rate and ultimately, your conversion rate. 1. Above the fold is the place A normal person will read your email for an average of 20-25 seconds …

Social media have been designed as the means of communication between friends and families, but marketers quickly realized their potential and started using Facebook and other platforms as the way to promote businesses. It’s not a surprise given the fact that over three billion social media users are active on a daily basis. As a marketer, you can reach out to almost half of the world’s population on social networks, so it is of utmost …

It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam. Messages go unread, sales go unexploited and benefits go untapped. But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open. Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? …

7 Hints It’s Time to Revamp Your Email Marketing Strategy Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful. Numerous studies already proved the power of email marketing, but we would like to mention only a few of those: There are almost four billion email users in the world today. …

We’ve gone a long way, in terms of technology. We’ve seen more progress in the last 5 years than we have in the 20 years before that. What a time to be alive! Oddly enough, the most popular medium for lead acquisition is a technology that has started way back in the nineties — the email. Moreover, generating leads via email isn’t just popular, it’s as popular as it ever was in marketing circles. This …

2018 has created an increase in demand for better quality data. More marketers are feeling the burn from outdated contact information. Email marketing has become more difficult with because of increased sensitivity in spam filters. Plus, after the GDPR (General Data Protection Regulation) changes that went into effect earlier this year, businesses have taken additional steps toward improving data quality. Companies are now more likely to spend an extra cent on each email address they …

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …