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Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …

It’s easy to believe that you can treat all users the same, with blanket campaigns sent to your whole list, but this could be a detrimental mistake. Though no one expects you to hand craft each individual email to each person on your email list, segmenting out certain groups can help ensure that your sender reputation is at tip top shape. One of the most important groups you can segment out is something we call …

When you think of a newsletter, words like “boring” and “flat” might come to mind, but if used effectively, a newsletter can be an exciting and diverse piece of marketing to increase user engagement and reach your consumers on a personal level. A study done by Forrester’s indicates that one in five US consumers read every email in their inbox before deleting them. In the world of Instagram, Twitter, Facebook, Pinterest and so much more, …

As an email marketer you collect email addresses on a regular basis, but what is a valid email address? I’m not just talking about doing a syntax check to make sure the email address is formatted correctly, but a way to actually identify that the email account is real. A valid email address is a deliverable email account. One that truly exists and does not hard bounce. So again, what is a valid email address? …

Live and learn, read and learn even more. We love articles with a lot of new takes on email marketing, statistics, and advice that we can pass on. So, here is our list of awesome content creators who wrote great articles that left their mark on the emailing industry in 2016.  1.Search Engine Journal| How to Avoid Digital Customer Service Fails Author – Cynthia Johnson Why we love this article? As a frequent online shopper …

Emails are highly valuable to B2B marketers, yet these same marketers admit they struggle with strategies for personalizing emails. In fact, a recent study by Adestra shows that 46% of marketers say they are still in the early stages of implementing email personalization, and the remaining 64% say they want to improve their personalization initiatives. For some, getting started at a most basic level might mean simply inserting the prospect’s name in the opening email …

First, let’s take a moment to analyze your current business model. Are you an online business, or a brick and mortar? Do you ship physical goods, or only sell digital downloads? Think about what happens during the sales process in both scenarios in the event you acquire a bad email address. Look at the following examples of both an online store and an offline store and how they can benefit from using an email verification …

If your answer is nothing you have a big problem on your hands. If you don’t think you have a problem right now, you’re wrong. Customer data is the life of your business, don’t miss out on the opportunity to collect the correct data the first time.If you want your business to have long-term success it is important you verify customer data. Go Beyond a Syntax Check When I ask customers “What are you currently …

Email marketing is not a ‘thing of the past’. Email marketing is actually growing, but the technology is becoming more intelligent. This means that garbage is not tolerated in the user’s inbox. Digital marketers need to step up their game and gain more credibility now than ever before. Spam detection is on point, and if you are not following email marketing best practices you will never deliver to the recipient’s inbox. Skipping one important step …

Email isn’t a one-size-fits-all marketing medium and it should not be treated as such. When creating your company’s email marketing campaign, there are various factors to take into consideration. Here are the best practices every email marketer needs to consider: Deliver Powerful Design: “With Great Power Comes Great Responsibility” There are multiple elements to consider when building a campaign during the holiday season (and year-round). You have a responsibility to your customers to deliver powerful …