Category Archives: Uncategorized

round up email marketing articles of 2016

Roundup: Our 15 Favorite Email Marketing Articles in 2016

Live and learn, read and learn even more. We love articles with a lot of new takes on email marketing, statistics, and advice that we can pass on. So, here is our list of awesome content creators who wrote great articles that left their mark on the emailing industry in 2016.  1.Search Engine Journal| How to Avoid Digital Customer Service Fails Author – Cynthia Johnson Why we love this article? As a frequent online shopper …

January 05, 2017
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personalizing emails

Getting Personal: 5 Tips for Personalizing Emails

Emails are highly valuable to B2B marketers, yet these same marketers admit they struggle with strategies for personalizing emails. In fact, a recent study by Adestra shows that 46% of marketers say they are still in the early stages of implementing email personalization, and the remaining 64% say they want to improve their personalization initiatives. For some, getting started at a most basic level might mean simply inserting the prospect’s name in the opening email …

December 06, 2016
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email-verification-service

Why does Your Business Need to use an Email Verification Service?

First, let’s take a moment to analyze your current business model. Are you an online business, or a brick and mortar? Do you ship physical goods, or only sell digital downloads? Think about what happens during the sales process in both scenarios in the event you acquire a bad email address. Look at the following examples of both an online store and an offline store and how they can benefit from using an email verification …

December 06, 2016
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verify-cusomer-data

What are you currently doing to verify customer data?

If your answer is nothing you have a big problem on your hands. If you don’t think you have a problem right now, you’re wrong. Customer data is the life of your business, don’t miss out on the opportunity to collect the correct data the first time.If you want your business to have long term success it is important you verify customer data. Go Beyond a Syntax Check When I ask customers “What are you …

December 01, 2016
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email-hygiene

Email Hygiene – What to Look for When Selecting a Vendor

Email marketing is not a ‘thing of the past’. Email marketing is actually growing, but the technology is becoming more intelligent. This means that garbage is not tolerated in the user’s inbox. Digital marketers need to step up their game and gain more credibility now than ever before. Spam detection is on point, and if you are not following email marketing best practices you will never deliver to the recipient’s inbox. Skipping one important step …

November 28, 2016
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powerful best practices

SellUp: Powerful Best Practices for Email Marketers

Email isn’t a one-size-fits-all marketing medium and it should not be treated as such. When creating your company’s email marketing campaign, there are various factors to take into consideration. Here are the best practices every email marketer needs to consider: Deliver Powerful Design: “With Great Power Comes Great Responsibility” There are multiple elements to consider when building a campaign during the holiday season (and year-round). You have a responsibility to your customers to deliver powerful …

November 21, 2016
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emaildictionary

The Email Marketers Dictionary – 40 Must Know Terms

In the marketing industry, there is so much jargon, but we are here to break it down for you. If you are a newbie to email marketing this is a list of some new vocabulary for you to learn. A/B Testing: This is a method of testing two different email campaigns to identify which one is the best performer. The best performing campaign gets sent to the majority of your list. This is also referred …

November 15, 2016
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email-verification

How does Email Address Verification improve your Email Marketing?

Email marketing is all about reaching your recipients. What is the point of sending off emails if they are never going to see them? What I mean by this is you don’t want your emails getting stuck in your subscribers spam folder. This is why it is important to follow best practices and regularly monitor your sender score. One of the most important factors to getting good email deliverability is having good data quality. This …

November 10, 2016
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halloween subject lines

Halloween 2016 – Best of Email Subject Lines

Halloween Subject Lines   Fun subject lines help keep your creative team thinking on their toes. Plus, crafty subject lines help keep your users engaged. Did you know that 35% of email recipients open the email based on the subject line? Throw your subscribers a bone. When they open your email give them a scare and a reason to stare. Today’s post is basically a round – up of some happy holiday humor in the inbox. …

November 01, 2016
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configure

How to Configure Your XVerify Settings for Email Verification

XVerify Settings For Email Verification Ready to start validating your email data in real time? First let’s talk about what you can DO to configure the Xverify settings in your account. First, before you can begin you must set up a trusted domain. A trusted domain with us is a security precaution which allows you to tell us which domains you are going to be sending verification requests from. If a request comes in from …

August 29, 2016
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